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Dead lie… 21.08.09
We’ve lost countless jobs because we wouldn’t commit to these sorts of deadlines (“We need it no later than a week… two weeks, max”). And almost every single one misses its target when the prospective client goes elsewhere, with a consultancy happy to lie about timelines. But this post is no rant against those con-men consultants; such behavior is rife in new markets and we professionals must take the rough with the smooth
Couldn’t have said it better myself. Not only does this kind of practice upset your client, it upsets the people involved (designers, developers, strategists etc) who pride themselves on quality output, and not company profit. Via Contrast Blog
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