Watch out… it’s the attack of the BLOB BLOG! Three times in the past 7 days, I’ve noticed the power of blogs - and how they can play both advantageous and negative roles in the growth of your online presence.

In the first instance, one of my clients was featured on the notorious Gizmodo blog. The PR generated from this single post alone pushed thousands of visits to his website in just a few days - the kind of PR you’d have had to pay for previously. However, after 5 days - he’d noticed that the Gizmodo post had been noticed by Google too. In fact, the post was so popular, that when you typed the company name into Google - Gizmodo came higher than the company site! Not so much of a problem in the short term, but probably more of an issue as time goes by.

And latterly… yesterday infact, I read a post published on Boris Johnson’s blog (mayor of London) - which slated the Prime Minister on a bunch of economical issues. That same evening, the ’shocking revalations’ were featured on the front page of The London Paper. Again, proving the power of the blog - how else would an individual get his/her opinions on to front pages?

My point is, we’re really starting to see the importance of blogs - and the role they play in your online presence. So often I see companies, clients and individuals passing off this important corner of the net as simply ‘a passing fad’ - when in fact it’s changing the face of the internet for good!

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