Seth Godin writes…

I don’t like popcorn.
Very few people make a lot of money from popcorn… it’s surprisingly unsuccessful

This is 50% a personal cheap shot (don’t ask) and 50% a good insight into modern product availability from Seth Godin’s blog.

Jokes aside, this notion of low-investment products has surprising relevance to the web. Think about every registration form you’ve ever designed, or web apps that require login. Is this really low investment on the users part?

Get the full article here, instead of my heavily edited version!

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